Sugar sucks / Cukier żre


When in the early 1930s Melchior Wańkowicz was commissioned to create a slogan promoting sugar, he did not know that he would create one of the biggest advertising scams in history. Sugar strengthens - this slogan is known to everyone a little older. A large-scale promotional campaign told how sugar strengthens bones, gives strength to athletes, and even improves potency. Well, just a cure for everything. Now I got a task from Michał Figurski to face this advertising monster and create a poster supporting the activities of the Najsłodsi Foundation. November 14 is World Diabetes Day.

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